UNCOVERED: The amazing commercial impact of Messi at PSG ‘we’ve run out of shirts to sell!’

Leo Messi
Leo Messi

PSG director of sponsorship Marc Armstrong says Lionel Messi‘s first season in France has been an overwhelming success.

Armstrong has declared all commercial metrics connected to Barcelona legend Messi have exploded over the past 12 months.

He told Marca: “We have certainly seen growth in areas where we could do deals between 3 and 5 million and now they are between 5 and 8, so the impact is considerable.

“We were in the process of making a deal with a cryptocurrency before signing Messi and in the following weeks, the price skyrocketed because people showed more interest in jumping on board.”

For the first time in its history, PSG has exceeded €300m in revenue.

On shirt sales, Armstrong continued: “Demand has increased by 30-40% and what can really slow it down is supply. When a signing of this magnitude happens, Ronaldo to United for example, you’d think he’s going to be paid by selling shirts, but that’s not the case.

“You cannot produce many additional jerseys. The agreement aims to guarantee very important minima, but we cannot meet the demand for Messi’s shirts. We have reached the ceiling. No one can answer this request.

“We already sell a lot of shirts, maybe more than any other team in the world for a single player, and that puts us on the next level. We have a strong demand for lifestyle products, Jordan brand revenue is huge.

“There are no more tickets for each game, with revenue records among European clubs per seat, with eight times as many fans going without tickets or VIPs, so it is clear that this is a turning point.”

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On social media impact, PSG now boast over 150m followers on all platforms. Armstrong said: “We gained an average of 1.4 million (people) per week and we were the first club to reach 10 and 20 million followers on TikTok, and we’re the biggest French brand on Instagram.”


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